Social media hogs spotlight at Midem

Several days before its famous annual film fest will get control the Palais des Festivales, Cannes plays host to Midem, the world music trade confab that utilizes a quieter, although cooler and rainier, Croisette.Using this 46th edition, Jan. 28-31, the trade event is attempting to keep pace getting a rapidly changing ecosystem with apparently as much earnings streams and platforms because you will find artists for everybody them.Midem director Bruno Crolot notes the value of technology inside the record companies today: Not only are fans purchasing more music through digital download sites, they can also interact directly with artists through internet sites for instance Facebook.In compliance to Midem, six in the top Twitter accounts are possessed by artists. YouTube has furthermore been a effective tech tool inside the record companies, with one-third of YouTube videos being music-driven."Social networks are, personally, music business,In . states Crolot. "Through the 2011 Midem, we're focusing about engaging everyone due to technology tools which are used like social media. Fundamental necessities recommendations to obtain the direct outcomes of artists and fans."Among its many keynote conferences and industry forums, Midem will probably be hosting Midemlab, an worldwide pitch competition for record companies programs and tech online businesses.A year ago, Midemlab aided propel the launch of SoundCloud, an internet-based music distribution platform. As of this year's session, 30 online businesses can have their products with a jury made up of industry-savvy people for instance Groupon, Facebook and also the new the new sony Music Entertainment honchos.Further underscoring the value of connecting up fans to artists and kinds, Midem will probably be hosting its first edition in the Midem Festival, a 3-evening concert series open to everybody featuring shows from worldwide artists or even more-and-coming talent."The festival is a crucial part of the new Midem," Crolot describes. "We have many content conferences and subjects about engaging audiences and becoming direct relations between music labels and fans, and between brands and clients. We really preferred to possess live music at the center of the large event.InchCrolot notifies Variety that since the record companies "experienced throughout the final 10 years, Midem experienced too.Inch But Midem, as being a microcosmic reflection in the record companies itself, "has received an opportunity to be innovative making new formats," he notes."Due to rethinking and concentrating on, Midem will probably be much more strongly related its actual and future customer," Crolot adds. "Personally, it's a terrific way to have a very rebound and go back to growth."Return To MUSIC FOR SCREENS: WINTER 2012 Contact the number newsroom at news@variety.com